Bits, Bytes and Buzzwords

Bits, Bytes and Buzzwords: A Communications Wake-up Call
By Bob Moore, CMC, The Effectiveness Coach®

Word Count: 400 Words
Reading Time: Less than 3 minutes

In 1983, Mark Garetz wrote the 1st edition of the book, Bits Bytes And Buzzwords with the subtitle, learn about the microcomputer for computer beginners. I learned that a bit or binary digit is the smallest unit of information a computer can process and 8 bits strung together is a byte.

Today, computing or storage capacity is typically measured in mega and gig-bytes and beyond. Buzzwords tend to unconsciously creep into our vocabulary and are typically used by those who want to show off their technical grasp of a subject.

I notice while consulting with "hi tech" organizations like IT, Bio-Pharma and other knowledge-based enterprises, there is a high concentration of techno-speak and buzzwords which reminded me of Garetz's 1983 book. Recently, I conducted a workshop for those who wanted to increase their competitive advantage in the marketplace through awareness of their operating style. I asked the question, "What would it be worth for you to know how to get it together, with more people, more of the time?" How about you?

Key Point: All other factors being equal, people prefer to do business with those they know, like and trust. To create competitive advantage we must show up at the right place frequently enough to build acquaintances and establish common interests. However, we must be aware of how we show up and how others experience us, our behavior-everything we say and do.

Begin by noticing your speech patterns: the pace, tone and volume. For example, do you speak rapidly, assertively and loud? Not everyone is comfortable receiving information that way. All of us have a different capacity for information, both rate and storage. If in doubt, start your communication slower, softer and less intense. You can ramp it up to fit the other person as you get more acquainted.

Key Point: Since you probably have a greater stake in the outcome, it is up to you to adapt and adjust. Do what is required to keep others in their comfort zone. Consider, also, the choice of words. Eliminate the use of buzzwords and get past the techno-speak that may have become an unconscious habit.

When you increase your behavioral awareness, you begin to make discoveries which can lead to an action plan. When applied, you can become someone who connects in a positive way with more people, more of the time and increase your competitive advantage in the market place.

Enthusiastically,

Bob

Bob Moore, CMC®, President
Effectiveness, Inc/The Effectiveness Coach®
Aligning Human Capital with Strategic Objectives

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